Last Friday on the Seven Network’s Today Tonight (TT), an episode on arthritis featured respected GP Dr Robert Menz, who gave a very solid interview – warning about the over-use of opioid medications, and promoting exercise and weight loss.
Dr Menz, speaking on behalf of the RACGP, would have known the TT episode’s byline – Are doctors over-prescribing pain killers for arthritis? – quite reasonably concluding the topic was worth comment. I am also a spokesperson for the RACGP (disclaimer: not at this very moment!) and also happily add my GP voice to various health issues.
However, what the good doctor didn’t know was that the whole episode was a thinly disguised advertorial for the products of two multinational companies, IBSA Biochimique and Bioceuticals (Blackmores).
In fact, virtually the entire footage besides Dr Menz’s interview was cut-and-pasted from two previous TT episodes promoting the exact same two arthritis pills.
Dr…